
He feels like more people started asking him for advice as he approached 70 years old, but he's not comfortable giving so much advice because he thinks people are more worldly these days than in his generation and doesn't want to give advice based on his values. People ask for advice on home purchasing, annuities, retirement planning, and he likes to give his experiences as examples; people can make informed decisions.
Major Career Accomplishment: working on the first Commercial Videotape Recorder (1956: Ampex VRX-1000)
Sense of Pride: He feels very proud about being part of history and saved every IEEE publication, picture and news article about the VRX-1000.
1. What does he see (environment, what does the market offer for him?, what problems do you encounter?)
The market offers him and his family a chance of building up a retirement fund which they already have. The market is also targeting his age group in the future family planning area, such as will writing and the importance of leaving an inheritance behind.
He encounters health problems at his age and many of his friends encounter these problems, he's had several major surgeries which have caused him to shrink and it is very frustrating for him.
2. What does he hear (daughters, spouse, influencers, media channels that influence him)?
He enjoys reading a physical newspaper because he believes it provides him with more information on topics and it is less biased than the news. He enjoys reading the SF Chronicle and SJ Mercury News and then his wife likes reading the retail shopping advertisements leaflets.
He likes watching the 6pm news and 60 minutes with his wife and then they are able to discuss what is going on in the world; however his strongest influencers are his family.
His wife and children usually knows what’s best for him, even though he is stubborn and only follows advice after constant reminders. He likes watching the stock market and follows the companies his grandchildren work at or the educational institutions they attend.
3. What does he think and feel (worries (keeps you up at night)?, aspirations (dreams)?)
In the past, his aspirations and dreams were to become an Electrical Engineer which he accomplished. During this time his biggest obstacles were lack of education, reading, writing, speaking English, but he always went to Junior College in the night so he could keep moving up in his career. He had one mentor at work, he learned a lot from him mainly about engineering and how to have a successful career in Corporate America. This was very valuable to him and he holds this mentor dear to his heart because he served as a successful role model. Up until then all of his influencers were uneducated and it was difficult getting advice about his career.
Future aspirations and dreams: when he leaves this world, he only wants to leave debt free, which has already been taken care of so he is satisfied about this, he does worry about future medical expenses
4. What does he say and do (Imagine what the customer might say, or how he might behave in public, behavior towards others, what does he tell others)?
Philosophy toward people: He likes everyone and is very friendly unless they do some harm towards himself or his family because his family is the #1 priority
Behavior towards Others: When he goes shopping or to dinner with his spouse or family members, he is always complimenting attractive female sales associates or waitresses, he is also able to fascinate younger generations about his knowledge and wisdom that is only obtained through living life
5. What are his pain points?
His Health concerns are his pain point which is a concern for himself and his entire group of friends. Even though some of his heath concerns are due to drinking and smoking, he still loves to have a glass of tequila or a cigar every now and then (without his wife knowing).
6. What does he hope to gain?
He measures his success as himself being able to provide for him, his wife and his children.
He feels his goals in life have already been achieved and if they hadn't he joked with me that the opportunity to achieve them would be very small since he's already 84.
The market offers him and his family a chance of building up a retirement fund which they already have. The market is also targeting his age group in the future family planning area, such as will writing and the importance of leaving an inheritance behind.
He encounters health problems at his age and many of his friends encounter these problems, he's had several major surgeries which have caused him to shrink and it is very frustrating for him.
2. What does he hear (daughters, spouse, influencers, media channels that influence him)?
He enjoys reading a physical newspaper because he believes it provides him with more information on topics and it is less biased than the news. He enjoys reading the SF Chronicle and SJ Mercury News and then his wife likes reading the retail shopping advertisements leaflets.
He likes watching the 6pm news and 60 minutes with his wife and then they are able to discuss what is going on in the world; however his strongest influencers are his family.
His wife and children usually knows what’s best for him, even though he is stubborn and only follows advice after constant reminders. He likes watching the stock market and follows the companies his grandchildren work at or the educational institutions they attend.
3. What does he think and feel (worries (keeps you up at night)?, aspirations (dreams)?)
In the past, his aspirations and dreams were to become an Electrical Engineer which he accomplished. During this time his biggest obstacles were lack of education, reading, writing, speaking English, but he always went to Junior College in the night so he could keep moving up in his career. He had one mentor at work, he learned a lot from him mainly about engineering and how to have a successful career in Corporate America. This was very valuable to him and he holds this mentor dear to his heart because he served as a successful role model. Up until then all of his influencers were uneducated and it was difficult getting advice about his career.
Future aspirations and dreams: when he leaves this world, he only wants to leave debt free, which has already been taken care of so he is satisfied about this, he does worry about future medical expenses
4. What does he say and do (Imagine what the customer might say, or how he might behave in public, behavior towards others, what does he tell others)?
Philosophy toward people: He likes everyone and is very friendly unless they do some harm towards himself or his family because his family is the #1 priority
Behavior towards Others: When he goes shopping or to dinner with his spouse or family members, he is always complimenting attractive female sales associates or waitresses, he is also able to fascinate younger generations about his knowledge and wisdom that is only obtained through living life
5. What are his pain points?
His Health concerns are his pain point which is a concern for himself and his entire group of friends. Even though some of his heath concerns are due to drinking and smoking, he still loves to have a glass of tequila or a cigar every now and then (without his wife knowing).
6. What does he hope to gain?
He measures his success as himself being able to provide for him, his wife and his children.
He feels his goals in life have already been achieved and if they hadn't he joked with me that the opportunity to achieve them would be very small since he's already 84.
1 comment:
Angela – Really great job with your empathy map. Your grandfather seems like an amazing man. I enjoyed the stories and insights you pulled from his life. Thanks for the effort.
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